veronica lorenz
makeup artist
Make Up Artist / Cosmetic Product Inventor & Developer
Veronica Lorenz grew up in Vancouver and spent her early years competing as an award winning figure skater and later doing so professionally. Studies in fine art at college followed and coupled with her showgirl past, Veronica reached a likely launching point into make up artistry. She moved to Los Angeles where she studied all aspects of make up at Cinema Make Up School. Veronica made her professional introduction as a make up artist on the set of Buffy the Vampire Slayer. Requests by celebrities like Diana Ross for fashion spreads soon followed and a true talent emerged.
Veronica’s creative make up reflects her artistic sensibility, be it very natural or using more dramatic effects. Evidence of her skills as a fine arts painter rests in the studied sweeps of her brushes across the faces of Sarah Michelle Gellar and Sofia Vergara. Veronica unearths fresh appeal and natural beauty all the way to red carpet events, but finds creating vampires and aliens on Buffy and Star Trek equally exciting.
A strong technique that is both intuitive and precise aptly describes Veronica’s style. It is this keen sensibility allied with a great sense of image that enabled her to expand her creativity into an enterprise. When Veronica couldn’t find an accurate tool to eliminate streaks in makeup application she decided to design it herself. The resulting beautyblender, a unique eco-friendly sponge applicator, quickly became a demand for make up artists and celebrities on film and TV sets. The beautyblender featured in Vogue, Elle, InStyle and Allure can be found in the makeup bags of Gwen Stefani, Beyonce and Jennifer Gardner.
Veronica Lorenz combines the multifaceted talent of a sharply inspired makeup artist with the innovation of a business savvy CEO. She continues creating tools and techniques that enhance her vision and contribute to the artistry of makeup. Veronica balances a hectic schedule between the sets of films and TV shows while independently working with musicians and celebrities. Veronica currently resides in Los Angeles with her husband Pat and daughter Tesla.
on set with Diana Ross
